Reports are suggesting that Google is working on its own System-on-Chip (SoC) for its upcoming Pixel 6 device. Codenames as “Whitechapel”, the processor was first rumored back in 2020 and is considered as Google’s effort to gain more control over its products, similar to what Apple does.
According to the documentation provided by 9to5Google, Google will be ready to launch devices with Whitechapel chips as soon as 2021. This means that the upcoming Pixel 6 would perhaps be the first device to come with it. Google is said to be co-developing the product with Samsung, who also has expertise in making its own chipset – the Exynos.
The collaboration is presumed to rival the market leader Qualcomm which makes Snapdragon processors under various price points. Internally, Google refers to this chipset as GS – Google Silicon.
In the last earnings call, Google CEO Sundar Pichai said that they are looking forward to “some deeper investments in hardware” and that there was a “terrific roadmap ahead” in 2021. This could be an indication of Google Silicon’s entry into the market.